Google Product Feed Set Up

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A Google product feed lists information about your products in a specific format. Typically it contains a product image, product id number, title, and attributes. This information is given to ecommerce websites, search engines, price comparison sites, affiliate networks, and more.   Manufacturer and retailers generate this information to help get their products into search engines.

Update: Google has released some new requirements to their data feeds. 

For more information, check it out here: (https://support.google.com/merchants/answer/188494)

Navigate to Tools > Apps and Add-Ons >Google Product Search

 Click the link toward the top of the page to set up your Google Merchant Account.  After setting up and logging into your Google Merchant Account, navigate to Settings > FTP.  

Set up a username and then you will be prompted to save, and it will give you an FTP password.

 

Next, navigate to Data Feeds and enter a new data feed.   Your date feed will need to have a .txt extension.   Click New Data Feed and enter a name for the feed. This will also be input into the Spark Pay online stores admin panel.  14a1a.jpg

After setting up your Google Merchant account, click New. Here you will enter your password and filename on the Spark Pay online store admin console. Don't forget to select your store.  

Once you mark the feed as active, a file will generates every 24 hours and put in your root folder of your website.   Google will pull this file everyday. 


Fields that are sent to Google and where they are mapped from:

Google

Spark Pay online stores

Required

Comments

link

product url

R

URL directly linking to your item's page on your website

title

product name

R

 

description

product long description

R

 

image_link

product primary image

R

 

product_type

product category

+

 

price

product base price

R

 

id

product id

R

 

expiration_date

(30 days)

+

 

GoogleExclude

custom field

 

Used to exclude an item from the google feed

shipping_weight

product weight

R*

*It is required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.

brand

product manufacturer name

*

 

mpn

product manufacturer part number or custom field

* (2 of 3 required)

 

gtin

product gtin

*

 

availability

product stock status - can be overridden by a custom field named "Availability"

R

 

condition

(new) or custom field

 

*Defaults to new unless a matching custom field is supplied.

google_product_category

custom field

R*

*Required only for products listed as apparel.

gender

custom field

R*

*Required only for products listed as apparel.

age_group

custom field

R*

*Required only for products listed as apparel.

color

product variant or custom field

R*

*Required only for products listed as apparel, and when applicable

size

product variant or custom field

R*

*Required only for products listed as apparel, and when applicable

material

product variant or custom field

R*

*Required if applicable

pattern

product variant or custom field

R*

*Required if applicable

adwords_grouping

custom field

+

Used for new Product Ads

adwords_labels

custom field

   

excluded_destination

custom field

   

promotion_id

custom field

   

Note:  There are certain product fields that Google utilizes, yet do not correspond to any specific field in Spark Pay. These are indicated in the grid above. Enter Spark Pay online store product custom fields. So that our clients are able to use all available fields, we have enabled the ability to map specific custom fields to these missing attributes. To simplify this process we now create these fields automatically for you. After setting up and saving the feed visit any of your products currently setup. You should see the corresponding section under the "General" tab.

Codes and characters will also not be accepted into a feed.

Also, make sure that all URL's are the full URL and not custom page extensions, etc.

 

If you are using product variants, you can also map the following fields:

Navigate to Catalog > Variant Groups after setting up the variant groups. You can enter the product variant information under the variant/custom tab on the product.  

Spark Pay online store Settings

Navigate to Tools > Apps and Add Ons. 

 

 

Select "Google Product Search".

Create a New Feed

1) Input the FTP Login/password received from Google

2) The FTP Server will be uploads.google.com

 

3) Select the Store the Feed should apply to.

4) Input the same filename for the feed that was chosen in Google. (The extension must be .txt)

5) Activate the Feed

 

*Note: The product feed file you named above will be loaded into your store's root directory. The URL to this file is your domain plus the file extension. For example: http://www.yourdomain.com/yourfile.txt. Paste your file's URL into your Google Merchant Center Settings.

Have more questions? Submit a request

Comments

  • Avatar
    Michael Kline

    Awesome,  Im so glad this is fixed to the new variant GTIN.  I think it is the best thing in 2 years

  • Avatar
    Cullen

    Having a hard time following the process here... instructions seem incomplete and a little un-organized.

  • Avatar
    Karen

    "Google Product Search" export tool has been down for two months, any eta yet?