Microstore vs. Multistore


Multiple Storefronts

The primary difference between a microstore and a multiple storefront is that a multiple storefront:

  • Is its own complete website (i.e. www.yourname.com or subsite.yourname.com)
  • It can have its own products.
  • You can have multiple under one admin console (domain1.com, domain2.com, domain3.net, sub.domain4.com.au, etc)
  • It has its own unique IP address (good for SEO)
  • It has its own folder structure and FTP accounts if necessary. This is good for management and permissions.
  • It has all the site specific settings in the administration panel. Store based overrides are still available, i.e. the Stores menu in the admin.
  • It can have its own completely different theme
  • It is the most powerful way to differentiate between sites. They are different sites that share the same backend database of customers, products and settings.


This is a feature that allows you to keep the same URL.  (Usually something like: YourStoreName.com/MicroStoreName.aspx) MicroStores differ in these ways:

  • One main domain.
  • Uses the same theme, settings and checkout process as the primary site.
  • Can override some theme settings on the microstore level. Options such as link colors, background colors, specific microstore logos
  • Does not show up in the stores menu. This means some store specific overrides for shipping and custom payment methods, etc. are currently lost
  • The microstores show up in the store dropdown selections throughout the admin console. There are many settings available on a per store level are available on a MicroStore.
  • Allows for unique product catalogs and pricing levels between microstores
  • Are not typically as good for Search Engine optimization of the individual microstores
  • Microstores can be selected by the visitor based on a dropdown selection list, clicking a link or logging in.

 MicroStore Screenshot


Check out these other Articles on Microstores:


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